Alam niyo na ba kapag may promise ang isang brand sa isang ad, ang tawag dito ay Advertising Claim? Di ito basta basta nilalagay sa ad, kasi kailangan itong patunayan sa Advertising Standards Council or ASC. Even before the ad gets produced, the script and storyboard should be approved first, coz these would contain all the consumer promises of the brand, when they buy the product that’s featured in the ad. The ad needs to be cleared again by the ASC once it's produced and before it gets aired.