Apple's 'Crush' iPad ad sparks backlash from creatives
Apple's 'Crush' iPad ad sparks backlash from creatives
May 8, 2024
appleinsider.com
Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and creativity continuing, shifting
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Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and creativity continuing, shifting
5.4K views3 months ago
FacebookTechnology IG
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
13.5K viewsMay 9, 2024
Facebookcheddar news
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
May 9, 2024
apnews.com
Apple iPad Pro “Crush” Ad Controversy: What Went Wrong and 3 Lessons for Product Managers
Apple iPad Pro “Crush” Ad Controversy: What Went Wrong and 3 Lessons for Product Managers
10 months ago
substack.com
Apple ad 2024 iPad Pro - Crush!
Apple ad 2024 iPad Pro - Crush!
473 viewsMay 8, 2024
dailycommercials.com
Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
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Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
May 8, 2024
NBC NewsMarlene Lenthang
1:06
Apple iPad Crush Ad? Let's Uncrush it!
493 viewsMay 10, 2024
YouTubeAndrew Kim
Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
May 10, 2024
macrumors.com
1:13
Apple faces backlash over iPad ad showing machines crushing creative tools
47.8K viewsMay 10, 2024
YouTubeAssociated Press
Apple apologizes for upsetting "Crush" ad
May 10, 2024
boingboing.net
Apple iPad Crush Ad | Know Your Meme
May 8, 2024
knowyourmeme.com
0:52
I fixed the Apple iPad Pro Crush! Ad.
348.2K viewsMay 9, 2024
YouTubeFIXED IT
Backlash erupted! Apple's new iPad ad makes headlines
May 8, 2024
shiftdelete.net
'Gruesomely Arrogant': Artists Denounce Apple's 'Crush!' iPad Ad
May 8, 2024
pcmag.com
0:56
Muhammad Siyad on Instagram: "Apple released an ad for the new iPad Pro called the “Crush!” ad, where they literally crushed traditional creative tools — like musical instruments, paints, camera lenses, books, and a typewriter — using a hydraulic press. The idea was to show that the iPad Pro can replace all these tools in one sleek device.📲 However, the ad faced backlash. Many creators and artists felt it was disrespectful to the very tools that inspired creativity. People said Apple loo
391.8K viewsMar 31, 2025
Instagramcyaad_biz
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Apple’s Ad Backfired BIG 🤯
868.5K views7 months ago
YouTubeAduok Biztales
Apple apologizes for ‘crushing’ iPad commercial after intense backlash
May 10, 2024
nydailynews.com
Apple’s ‘crush’ advert annoys people across the generations – that’s why it misfired
May 12, 2024
philstar.com
Apple apologizes for iPad Pro 'Crush' ad
May 9, 2024
appleinsider.com
1:08
MSN
1 year ago
MSNDailymotion
6:05
Apple's Ipad Pro commercial sparks backlash over hydraulic press imagery | ABC News
9.5K viewsMay 19, 2024
YouTubeABC News (Australia)
Apple Issues Apology for iPad Pro 'Crush!' Ad and Pulls It from TV — Here's Why
3K viewsMay 10, 2024
entrepreneur.com
0:58
Introducing the all-new iPad Pro Apple - Crush! Song: Sonny & Cher - All I Ever Need Is You | advert.ge
14.3K viewsMay 7, 2024
Facebookadvert.ge
Samsung mocks Apple, again, with UnCrush video in response to controversial iPad Pro ad
May 16, 2024
techspot.com
Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad
May 9, 2024
EngadgetWill Shanklin
Apple responds to iPad Pro crush ad controversy, cancels plans to air ad on TV
May 10, 2024
India TodayAnkita Chakravarti
9:11
This is Why Apple’s “Crush!” Ad Feels Bad
20.3K viewsMay 9, 2024
YouTubeStephen Robles
1:03
Apple's iPad Pro Ad Crushes Art & Faces Backlash
479.9K viewsMay 9, 2024
TikTokimsamkohl
Apple Has Apologised for Its iPad Pro 'Crush' Advertisement: Here's Why
360 viewsMay 10, 2024
gadgets360.com
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