88rising’s 2017 to 2020 run is often seen as its prime, when it reshaped how asian artists were represented in western music and pop culture by blending hip hop rnb and internet aesthetics into a global platform. during this period they broke artists like joji rich brian niki and higher brothers into the mainstream, proving asian musicians could succeed without being treated as a niche. their influence went beyond music into fashion visuals and digital branding, and at its peak 88rising felt les