At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story ...

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. This AI startup is ...

Per a leaked Publicis memo, an auditor says The Trade Desk applied fees and charged for opt-in products in unauthorized ways.

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, said John Otto, VP of ad ...

Smartly is acquiring INCRMNTAL, an incrementality measurement startup that focuses on causal lift rather than user-level ...

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO.

In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it.

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

Future's new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience ...

Perion CEO Tal Jacobson is betting big on agents, outcomes and letting machines handle the messy parts of media buying.

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth ...