There’s a new Apple Store system coming soon, according to Bloomberg’s Mark Gurman in his latest Power On newsletter. It is a subtle but groundbreaking change which could be very important.

Apple has big plans for the iPhone 17 lineup. In addition to the rumored iPhone 17 Air, the Pro models are also expected to receive significant hardware upgrades, especially when it comes to cameras.

This might sound funny, but it seems the biggest hardware updates for iPhones are reserved for the buttons. After adding an Action Button on the iPhone 15 Pro, and then adding a Camera Control shutter ...

One of the biggest bummers about the iPhone 17 event is that just about everything has seemingly leaked ahead of time. We’ve already seen the entire iPhone 17 lineup in terms of specs, dummy units and ...

There was a time when each new iPhone version would be distinctly different from the previous generation. But ever since the iPhone 12, Apple has stuck to the same general design each year, and from ...

Summary: The iPhone 17 Pro will feature an upgraded 48MP telephoto camera, but its optical zoom is changing from 5x zoom to 3.5x zoom. Apparently, this is a good thing, as it means that users won’t ...

The next iPhone SE, set for a 2025 market arrival, is shaping up to be one of the most interesting smartphones Apple has offered in years. But it seems there’s also a Plus-sized blockbuster planned ...

Apple skipped the big keynote event for the launch of its newest iPhone, the iPhone 16e, revealing it today via a press release instead. The iPhone 16e takes the place of the 2022-released iPhone SE ...