This generation is crucial to marketers.

Experts say Gen Z is more health-aware than millennials were at the same age. They caution that rising stress, burnout and ...

What does it take to be considered upper class in 2026, running the gamut from Gen Z to boomer? It’s less about luxury and ...

Three-quarters 75% of Gen Z and 78% of millennials are confident they will be able to retire both when and how they want. Is ...

Gen Z versus millennial investing trends: What is each generation buying in 2026? A Motley Fool survey of 2,000 individual investors in the U.S. reveals that Gen Z and millennials — whose ages span ...

Gen Z shops secondhand first, compares brands to creators, and expects to shape what they buy. Here's what the data says brands are getting wrong.

Millennials say these Gen Z tendencies can be confusing, amusing and even frustrating.

In response to the hyperfocus on finances, some Gen Zers and millennials are turning to "financial future faking." ...

"We turned Gen Z into a petri dish of online activity with little understanding of the long-term consequences." ...

Millennials and Gen Z are flocking to estate sales for unique, sustainable home decor. Learn expert tips for finding treasures.

Add Yahoo as a preferred source to see more of our stories on Google. Bunnietears64 begins their letter: "I'm tired of the beef and perceived hate. I fucking love y'all. I was born in 2000 to [Gen X] ...