Reddit rallies
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Reddit's Q1 performance results for 2026 show a continuous surge in its ad revenue, as well as steady user growth and a sizable uptick in the use of the company's AI-powered search engine.
Reddit Inc (NYSE:RDDT) reported stronger-than-expected first-quarter results on Friday, with revenue surging past Wall Street estimates as the social media platform continued to gain traction with advertisers adopting its lower-funnel advertising products.
The stock is re-rating on real fundamentals: ad revenue +74% YoY to $625M, AI tools improving targeting/efficiency, and Q2 revenue guidance ($715–$725M) above estimates. Monetization is rising (ARPU +44%) even as user growth slows,
Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.
Reddit executives discussed plans on Tuesday for making more money from the platform, including showing ads in more places and possibly putting some content behind a paywall. On Tuesday, Reddit shared its Q2 2024 earnings report (PDF). The company lost $10 ...
Add Yahoo as a preferred source to see more of our stories on Google. Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial ...
Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was ...
The changes have accelerated Reddit’s sales, with most analysts predicting the company reached $1 billion in 2024 ad revenue. That figure has been elusive for Reddit, which only began meaningfully investing in their ad business in 2018. But it’s also ...
Last month, Reddit debuted a new ad format that looks just like real user posts. Called free-form ads, the posts mimic the site's megathreads that include a variety of media in one thread. Now, the site is adding another new ad format: Dynamic Product Ads.