Apparently, there’s still more money in video games than in toys. As reported by Engadget, Lego has revealed that they are entering the video game industry as developers. In the past two or so decades ...

Amazon is also celebrating May the Sixth with deals on Star Wars merchandise. The sale features exclusive items and collaborations with Hasbro and Lego. Prime members get access to Star Wars games on ...

This weekend Hasbro will be rolling out a whole legion of brand new Star Wars toys this weekend at Toy Fair. Here’s just a sampling of some of the new awesomeness, from General Grievous’ double-sided ...

After years of lobbying, Massachusetts has convinced toy company Hasbro to move its global headquarters from Rhode Island to Boston. Massachusetts is the historic home of many iconic toy companies, ...

LEGO‘s Optimus Prime set was a rare trailblazer — an officially licensed Transformers toy that actually transformed. For the longest time, “non-transforming” was the one limitation Hasbro and Takara ...

LEGO's Megatron debut: A 224-piece Brickheadz set based on G1 Megatron launches June 1, featuring both robot and Cybertronian tank modes. Hot Wheels crossover: A red redeco of the Twin Mill ...

LEGO and Hasbro have rolled out new collectibles tied to major Star Wars and Marvel titles. LEGO’s six new Star Wars sets include four connected to The Mandalorian & Grogu. Hasbro has introduced ...

Tension is high in living rooms around the world, as parents and kids continue to struggle with isolation and home-schooling. Toy marketers want to help, and Lego, Mattel and Hasbro are stepping up to ...