Long before wellness trends went mainstream, Gen X was already living habits that define modern fitness, balance, and mental ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Reviewed by Wayne Fleisig, Ph.D. Generation X has carved out a unique identity over the years. Born between 1965 and 1980, many spent their childhoods as "latchkey kids" who were raised by working ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...