Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

From magazines and broadcast television to social media and streaming, the way we consume media has evolved. With this, the advertising industry has had to change to keep up. Simple print ads and ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

NEW YORK—A new study reported that despite record streaming viewership and soaring ad spend, most connected TV advertising still relies on decades-old formats, which leaves billions in potential brand ...

When a TV commercial makes people feel something, it doesn’t just win in the moment – it sparks curiosity, drives searches, and fuels conversions. That’s why the “Breaking TV Ads Report,” jointly ...

While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues ...