What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The theme of Titleist's 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. Keep reading ...

When we’re talking about the “feel” of a golf ball, what we’re really talking about is its compression, and compression represents how soft or firm a golf ball is on a scale that generally resides ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

Titleist unveiled its new 2026 Pro V1x Left Dash golf ball, which comes eight years after the original. Here's the back story. The post Why a sucessor to Titleist's Pro V1x Left Dash golf ball took ...

With a focus on offering more of what golfers want, Titleist is bringing more short-game spin to the new AVX golf ball. Golfers can be a picky bunch. If you make a driver in gloss, golfers will ask ...

Changes are coming to golf balls eventually with commitment to rollback, but the impact on casual golfers will be minimal ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...