Add Yahoo as a preferred source to see more of our stories on Google. The second we hear the word “perm,” we immediately get ‘80s flashbacks. But perms have come a long way since then. Whether you ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Add Yahoo as a preferred source to see more of our stories on Google. Katie Holmes sported curls in New York City on Feb. 16, 2023. Katie Holmes sported curls in New York City on Feb. 16, 2023.

In the age of no-fuss, minimalistic beauty, it makes sense that we're seeing a resurgence in hair treatments like balayage, Japanese hair straightening, and perms that help us wake up looking ready to ...