Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

Google Cloud has announced a series of high-profile partnerships with Salesforce, Oracle, and SAP to deliver integrated AI solutions aimed at streamlining workflows, enhancing marketing, and ...

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Salesforce is embedding AI across its CRM platform in 2026, shifting from experimental pilots to operational tools that drive sales, service, and marketing decisions. New capabilities like Einstein ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

During its annual Connections event yesterday, Salesforce unveiled a duo of new, innovative AI-powered tools designed with marketers in mind — Marketing GPT, which leverages generative AI to craft ...

Salesforce is announcing today the launch of its Einstein artificial intelligence (A.I.) platform that’s implemented into several of the company’s existing cloud services: Sales Cloud, Service Cloud, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Today, CRM giant Salesforce debuted two new generative AI products.

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

Salesforce clients will be able to exchange Slack messages with a ChatGPT chatbot that can show data from Salesforce. New tools drawing on OpenAI models can write customer service responses and ...

HubSpot and Salesforce are popular customer relationship management (CRM) platforms supporting businesses of all sizes. If you’re on the hunt for a CRM, you may be considering one of these two major ...