Housing affordability continues to discourage many buyers and limit home sales. The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are ...

The spring homebuying season is in full swing. But what is typically the busiest time of year for homebuilders has not lived up to the hype in 2025. As builders struggle to close sales, resulting in ...

During the Pandemic Housing Boom, many publicly traded homebuilders achieved record profit margins as home prices soared and ...

Homebuilders facing slower sales and high mortgage rates are increasingly offering incentives like mortgage rate buy-downs, closing cost coverage, and property upgrades to attract buyers. These perks, ...

In a “normal” housing market environment, giant homebuilder PulteGroup—which is worth $23 billion—spends $18,000 to $21,000 on incentives on a $600,000 home sale. But with affordability strained and ...

Sales incentives are an important factor in attracting, retaining and motivating talent; driving desired behaviors; and ultimately fueling revenue growth. In fact, it's such a part of achieving ...

The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are throwing more sales incentives at buyers to boost sales. Builders’ sentiment in ...