The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to ...

LA28 revealed the official branding for the Olympic Games in two years that is inspired by the California superbloom.

Organizers of the 2028 Olympic and Paralympic Games today unveiled the official visual identity for the Los Angeles Games, a ...

LA28 said the concept was intended as a metaphor for the Games, with years of preparation culminating in a short, ...