In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly ...

After years of will they/won’t they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

Heralding the sale as an opportunity to invest in other products, such as revenue-based marketing, Twitter chief executive Jack Dorsey explained: “This transaction increases our focus and demonstrates ...

AppLovin spent $1.05 billion in cash last October to acquire MoPub -- an in-app monetization technology platform for app publishers -- from Twitter for about $1.05 billion. The combined platforms are ...

Twitter Inc. said Wednesday it is selling MoPub, a mobile-ad network, for $1.05 billion in cash. Marketing-software company AppLovin Corp. APP will buy MoPub, which Twitter TWTR acquired in 2013 for ...

Twitter released its Q4 2014 earnings on Thursday, reporting advertising revenue of $432 million, nearly double what it was one year ago. And mobile ad revenue made up 88% of that $432 million (about ...