The enduring appeal of Lego comes not from the complexity of the sets, nor the adorable minifigure versions of pop culture icons, but from the build process itself, and turning a box of seemingly ...

Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

Here’s a nice thing from some companies this morning — and it’s got a compelling back story, to boot. Lego this morning announced a new accessibility initiative that will make building instructions ...

Diana is a News Writer from Peru. She graduated as a journalist in 2020 and has since gained experience in news, social media, and marketing. Previously, she worked as a tech and gaming news writer in ...

NEWTON, MASS. (WHDH) - Brick by brick, Matthew Shifrin is making Legos more accessible for people who are blind. Shifrin became captivated with constructing sets at an early age, but there was one ...

NEWTON — Building LEGO sets has many educational, physical and mental health benefits. Among them are stress relief, cognitive development, teaching engineering skills, improving fine motor skills and ...

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A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

LEGO has unveiled the official build instructions for the Kanto Gym Badges set from its Pokemon collection. The set was originally exclusive to owners of a popular LEGO set released earlier this year, ...