There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...

Lori Bergamotto shares details on the latest LEGO innovation designed to take play to the next level and shares "Star Wars" ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

At CES 2026 in Las Vegas, LEGO introduced its new SMART Play system, a screen-free technology designed to bring children's creations to life. This innovative platform integrates sensors and ...

Lego has unveiled its first-ever Smart Bricks. The company calls its most revolutionary innovation in nearly 50 years. The iconic colourful bricks that have fuelled generations of imagination are ...

LEGO has officially commenced construction on its new Innovation Campus in Billund, Denmark, a facility aimed at redefining creative collaboration and sustainability in product design for the brand.

Add Yahoo as a preferred source to see more of our stories on Google. While there are many angles that a LEGO One Piece collection might take, the first partnership between the epic pair will revolve ...

Lego competitions, such as Lego competitions, are rapidly growing in popularity worldwide, providing an excellent platform for participants to showcase their ...