ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

The 2026 Six Nations will again be shown live on free-to-air channels in the United Kingdom after ITV and the BBC renewed their combined deal to show the competition. One match per round will be ...

The first two editions of rugby’s new Nations Championship will be shown free-to-air on ITV in the United Kingdom after the broadcaster struck a significant new deal. ITV renewed its deal as the ...

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

All the highlights, action and talking points from the latest English Football League matches.