From car designers to 3D printers and packaging experts to track specialists, designing Hot Wheels cars takes a lot of specialized skills. There’s a Hot Wheels car somewhere in your home right now, ...

In 1968, the US toy company Mattel was looking to create a die-cast car range that would outperform the competition. Elliot Handler, together with his wife and company co-founder Ruth Handler, ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how authentic collaboration and innovative thinking can transform a brand. Since ...