The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Riddled with design flaws and service gaps, the fitting room has been a longtime necessary-but-evil curse plaguing the store. However, experts indicate that the mainstream adoption of RFID, coupled ...

A new startup called Oak Labs is bringing smart dressing rooms to Ralph Lauren and the broader retailer landscape ahead of the holidays. When a customer walks into one of Ralph Lauren's smart dressing ...