It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to focus and evolve their digital offerings. And it makes sense why: that initial investment ...

Buying new clothes — or more specifically, trying them on — can be a traumatising experience. You might have spent hours scouring the shops, curating the perfect selection of pieces. But once you ...

With fitting rooms still temporarily closed across its stores, H&M is looking to dive deeper into the virtual realm to offer its shoppers an alternative in-store experience. H&Mbeyond., the Swedish ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Brandy Melville has reportedly closed its fitting rooms, joining a growing list that includes Sainsbury’s, Tesco, and ...

Walmart finally offered more details into how the Zeekit virtual fitting room technology it acquired last year falls into its upcoming plans. The mass merchant is launching a feature called “Choose My ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

The Walmart iPhone app now has Be Your Own Model, an AI-powered virtual fitting room with thousands of outfits. Walmart added Be Your Own Model to its iPhone application. The goal is to bring the ...

The mega-retailers said late last week that it has rolled out its Be Your Own Model tech that gives people the ability to see what they’d look like in the retailer’s apparel before buying it. The ...

FORT LAUDERDALE, Fla., Feb. 21, 2023 /PRNewswire/ -- FIT:MATCH, the digital twin platform, announced it has partnered with disruptor brand Savage X Fenty, in collaboration with Intel to launch the ...