Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

For example, nudge interventions involving health claims were quite successful across a number of studies, although when this information was provided close to the ‘moment of decision’ (i.e. when the ...

Preventing hand injuries requires more than training programs and safety signs—it requires a deeper understanding of how workers make decisions. Nudge theory offers an innovative solution by using ...

It’s been 15 years since a particular concept of behavioural science went mainstream. “Nudge theory”, the notion that our behaviour can be successfully influenced through “soft” interventions, has ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

When I was a teenager, I learned something important about human behavior just by listening to Cubs baseball games on the radio. I learned that the pain of losing tends to be greater than the pleasure ...

Small changes in how choices are presented or designed can have a big impact on our behaviour. Governments are taking advantage of this to “nudge” us into making better choices without removing our ...