Speaking at the Craig Newmark Graduate School of Journalism at the City University of New York on Thursday, Executive Editor Julie Pace outlined several challenges facing the news industry and steps ...

The techniques for engaging audiences are already there; they simply require more collaboration. The alternative, where distributors and exhibitors do not take risks and focus on big movies that are ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Mar 07, 2024, 12:00pm EST This article is more than 2 years old.

Sign up for the daily CJR newsletter. Industry conversation over the best ways to quantify reader engagement on news sites may be reaching fever pitch, with a ...

Today, your brand must have a robust social media presence to attract customers and stay competitive. However, it can be challenging to stand out from competitors when they’re working to establish ...

Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is ...

Whether caused by taking part in a series of daylong video conference calls, catching up with loved ones from afar, or attending an event or meeting via an online platform (or a combination of all of ...

Have a quick think back to the last time you scrolled through social media. Maybe it was this morning, last night or a few minutes ago. What do you recall? One thing you're bound to remember is the ...

It may seem like the only meaningful opportunity hospitals and other healthcare organizations have is the expected appointment reminder and other associated communications. But whether you’re sharing ...

Each day, communications professionals are tasked with writing copy that engages their target audience through clear language and relevant content. Every audience wants to read something that is ...

A professional from the audience pointed out the obvious hitch in this new mindset: it used to be that going to the cinema was the experience. Vierhout answered that distributors — sadly! — cannot ...