What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

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It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...