“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Marti, VP of Ecosystem Innovation at ...

The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party ...

Google's latest delay in eliminating cookies has sparked frustration in the digital ad industry. Experts said the rollback highlights Google's outsize influence on the ad market. Critics are concerned ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant. An ad tech company is off to make its fortune selling ads on the small paper slips ...

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI to handle tasks. Chrome cookies will start to vanish in early January, when ...

DELRAY BEACH, Fla., Feb. 4, 2026 /PRNewswire/ -- Today, All About Cookies announced the winners of its 2026 Editors' Choice Ad Blockers Awards, recognizing the best ad-blocking tools for protecting ...