Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and exerted control over almost every aspect of it.

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

Want more good news in your inbox? Sign up for the Black Joy newsletter to bring more joy into your life every Monday, Wednesday and Friday. When the Miles College’s cheerleaders attended their first ...

Hundreds of athletes from across the Sunflower State will gather in Hays this week as the city hosts the Special Olympics Kansas State Basketball and Cheerleading Tournament. The two-day event will be ...

Local competition cheerleaders Kennedy Thompson, a seventh-grader at College View Middle School (CVMS), and Reagan Aldrich, a fourth-grader at East View Elementary School, devote hours of their time ...

So we're very excited and can't wait to see what Montana brings to the mat," Cheerfest Director Rayna Phelps said. Phelps said this year's event is different from last year. "We were really focusing ...

June 7 -- If you think of cheerleading as young girls with pom-poms, consider this: more than 15 million people turned to ESPN last year to watch cheerleading competitions, and towns across America ...

From seasoned coaches to first-time spectators, the Turn Up the Heat Cheer Competition at the Southeast Event Centre exceeds expectations, leaving athletes, families, and volunteers buzzing with ...

Music is a crucial element in the world of cheerleading competitions, setting the atmosphere and infusing energy into routines. With the evolving landscape of cheerleading, the approach to music ...