Google has introduced 'App Labs', a beta hub in Google Ads offering app marketers early access to experimental features, alongside rolling out AI-qualified call leads to improve lead quality ...

Meta’s App Lab distribution channel for early access games is still around, but it won’t be for long. Although Meta made App Lab content searchable on the main store for the first time earlier this ...

Meta has begun the process of merging ‘unlisted’ App Lab apps into the main Quest store, more than tripling the number of discoverable apps. App Lab, as many of you know, is the holding zone for apps ...