NEW YORK, March 18, 2025 /PRNewswire/ -- The Video Advertising Bureau (VAB) released Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. A follow-up to ...

DoubleVerify (DV), the software platform to verify media quality, has released the results of analysis demonstrating that advertisers can get more from their media investment by advertising alongside ...

InstaVisible announces AI gap analysis to enhance SMB marketing performance and identify growth opportunities in a ...

Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

Ad hoc analysis is a business intelligence (BI) process designed to answer a specific business question by using company data from various sources. A report helps stakeholders assess an event and ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

Advertising and marketing professionals have adopted artificial intelligence technology for a variety of work tasks, including the faster and less expensive analysis of campaign effectiveness. However ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

GRAFTON , WI, UNITED STATES, August 20, 2026 /EINPresswire.com/ — A new Peak 10 Marketing analysis found that manufacturers ranking on the first page of Google frequently failed ...